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Behind the brand


There are 3 elements to our brand identity that help us embody being bold and brave in the world today.

1. Our name



1. do honor or credit to (someone or something) by one's presence.

grace somebody/something;
"She is one of the finest players ever to have graced the game."

synonyms: dignify, distinguish, honor, favor; enhance, ennoble, glorify, elevate, aggrandize, upgrade.

Grace us with your presence.

2. Yellow

Yellow became the symbolic colour of the National Women’s Suffrage movement in the late 1800's. Supporters were urged to “show your colors” by wearing yellow ribbons, buttons, and sashes. We wanted to pay homage to these extraordinary women who inspire us to keep fighting for equality, talking about what's important, and supporting one another through community based efforts.

3. Our symbol of connection

Our grace symbol represents connection and community. It is used wherever a point of connection is being made, such as on our business cards and our event material. As we continue to grow our global online community we strive to always retain a feeling of connection and intimacy that is lacking on many online spaces today.

Brand identity and website by Tora Hylands.

Grace Club